About us
Hi everyone, I’m Pure, the founder of this brand.
Today, I want to share a story that means the world to me — it’s the story of my mother.
My mom was an incredibly strong woman. She lost her own mother at a young age, and from that moment on, she took on the responsibility of caring for her entire family. When she became a mother herself, she knew — more than anyone — just how precious a mother’s love truly is.
Although we didn’t have much growing up, she did everything she could to make sure we never felt lacking. She lived with great frugality, gave without asking for anything in return, and always tried to give us the very best. Her love was quiet but powerful — it filled our lives completely.
She gave everything she had to her family. But in doing so, she never truly learned how to love herself. She never stopped to listen to the voice within her own heart.
And then one day, she was diagnosed with cancer.
That moment changed me. It made me realize that loving yourself is never selfish — it’s a kind of strength.
That’s why I founded this brand. I partnered with trusted, high-quality jewelers to create pieces that are not just beautiful, but meaningful. I hope that anyone who comes across this brand will be reminded of something important: take time to love yourself. Listen to your heart. And own something that’s truly yours.
This isn’t just a story about jewelry — it’s a continuation of love.